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Islamic marketing can be defined as the wisdom of satisfying the needs of customers through the good conduct of delivering Halal - wholesome, pure and lawful products and services with the mutual consent of both seller and buyer for the purpose of achieving material and spiritual well-being in the world here and hereafter〔Md. Mahabub Alom and Md. Shariful Haque, 2001. Marketing: An Islamic Perspective, World Journal of Social Sciences, Vol. 1. No. 3. July 2011. Pp. 71-81〕 and making consumers aware of it through the good conduct of marketers and ethical advertising 〔Samir Abuznaid, 2012. Islamic Marketing: Addressing the Muslim Market, An - Najah Univ. J. Res. (Humanities). Vol. 26(6) Pp 1473-1503〕 Halal has three levels; * ''Wajib'' or Fard, ''Mandoob'' and ''Makrooh''. Wajib are obligatory acts which in cases of failure to perform results in sin. It is a duty, which can be described as the ''Core Halal''. In Islamic Marketing, firms must perform Wajib. Mandoob is something that is likable and preferable but not obligatory. This can be described as ''Supplementary Halal'' and should be done if possible. Makrooh is something that is despised and discouraged by the religion, and is usually only used as the last resort. * ''Mushtabeh'' are acts that Muslims should refrain from because they might be ''Haram'' themselves. Businesses should keep away from doubted acts like these. * ''Haram'' are acts that are condemned by the Islamic religion. Engaging in these acts is a sin.〔Alserhan, Baker A. The Principles of Islamic Marketing. Al Ain: Gower publishing. pp.6-7〕 ==History== The history of business in Islam begins with Prophet Muhammad and his wife Khadijah who were merchants. The Prophet himself is known as a trader, and as Truthful. The Sharia law that has derived particularly from the Quran and Hadith, deals with a lot of things like banking, business, economics, politics, contracts etc.〔Azizan, Muhammad H., Wahid, Nabisah A. Business in Islam: a Reviewed Essay. p.1.〕 Since early days of Islamic History, Muslim business producers had to follow the rules and and requirements of Islamic Sharia when conducting production and marketing activities.〔Eid, Riyad., El-Gohary, Hatem.,2015. Emerging Research on Islamic Marketing and Tourism in the Global Economy. Hershey: IGI Global.〕 The focus on ethics in Islamic Marketing resulted in early Arabian merchants converting into Islam.〔(What is Islamic Marketing ), from islamicmarketing〕 Since 2000, the importance of the Muslim market began to appear in consultancy reports. The majority of the 1.6 billion Muslim population are quite poor, but the number of consumers with purchasing power is significant enough for Islamic Marketing to be discussed. The goal of these reports are to educate Western multinationals about Islam and Muslim lifestyles. After this attention, research has intensified. Some research has been done on consumption practices of Muslims as well as implications of Islamic ethics on marketing practices, however there is still missing scholarly literature on the subject.〔Sandikci,Özlem, 2011. Researching Islamic marketing: past and future perspectives. Bingley: Emerald Group Publishing, Limited.〕 On the 29th to 30 November in 2010, practitioners like scholars, academics, policy makers and managers met in Kuala Lumpur, Malaysia to discuss Islamic Marketing and branding at the "1st International Conference"〔(International Conference on Islamic Marketing and Branding. )〕 The (Journal of Islamic marketing ) was launched in 2010, and it lays the foundation of Islamic Marketing as a new discipline. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Islamic marketing」の詳細全文を読む スポンサード リンク
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